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Case study: ManpowerGroup UK_

Case Study

Before: Divergent. After: Consistent

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ManpowerGroup UK chose Talmundo to help deliver a game-changing preboarding experience for new hires, personalized dependant on division and role. Their use of engaging and interactive content conveyed through timely notifications inspires a strong sense of belonging and gives managers the confidence to bring new hires on with style. In short, a perfect combination of human and digital harmony that is positively impacting employee retention.
Headquarters

Wisconsin

Company Reach

80 Countries

Company Size

30,000+

100

Locations Throughout the UK

22%

Increase in Retention in the First 6 Months

37%

Reduction in Non-starters

4.5/5

Average Onboarding Rating

Georgina Huntley

Head of Employee Career & Development

 

Georgina is a seasoned ManpowerGroup UK ambassador having been with the organization for 14 years.

She oversees career and development for 2000 employees, across 5 primary brands, in more than 100 locations throughout the UK.

ManpowerGroup UK chooses Talmundo's software to deliver an engaging and interactive preboarding experience.

 

ManpowerGroup is one of the largest staffing organizations in the world with over 30,000 employees in 2,700 locations across 80 countries globally. Each year they place over 3 million people into meaningful work.

 

Georgina shares her experience of transitioning to Talmundo's digital preboarding solution for operational ManpowerGroup staff.

Where they were: Consistently inconsistent.

ManpowerGroup UK had a comprehensive guide for hiring managers on how to care for their new recruit once they had made the job offer, but they had little ability to control or track if and how it was being used.

They were seeing unusually high numbers of new hires leaving in the first 6 months of employment, and were beginning to experience the impact of the ‘war on talent’ with unemployment levels in the UK hitting their lowest point in 40 years.

Georgina_Huntley_Consistently_Inconsistent

 

"With our highest area of attrition being with the employees within their first 6 months and the impact of counter-offers after job offers increasing, we couldn’t afford NOT to review the [preboarding] experience."

Where they are now: Human and digital in perfect harmony_

The new ManpowerGroup UK preboarding app guides new hires from the moment they sign their contract, through until their first day on the job.

It has also been instrumental in driving manager engagement, giving them the confidence to bring onboardees into the business in style.

Retention rates have risen dramatically and they are seeing big reductions in non-starters after offer.

The experience is proving to be hit with onboardees too, with the app garnering an average 4.5/5 experience rating within the first 12 months.

"The whole experience has been enhanced through multiple touchpoints from ManpowerGroup in a perfect combination of human and digital harmony."

The Ask_

After a series of in-house interviews and surveys, ManpowerGroup UK identified that they needed more consistency, increased awareness at an organizational level and stronger communications across the board. They wanted to rejuvenate what was already available and re-communicate the new process to all hiring managers. 

But without the right technology, none of this was sustainable or realistically scalable with a workforce of 2000 across over 100 locations.

"We had a great pre-boarding guide for our hiring managers telling them all the things they need to do but rarely were we able to control or track the application of it,” explains Georgina.

The Journey_

Bringing together teams aligned to brands, ManpowerGroup created wish lists based on research from the wider organization. With help from the team at Talmundo, they began tailoring a new hire's experience dependant on the brand, division and role the individual was going into, to make it as personal as possible whilst still offering consistency.

 

Insight and expertise from the Talmundo team helped them to map appropriate timelines for both employee and hiring manager, identify which content works best and leverage data and insights to continuously improve the process.

Over a 6-week period, their preboarding journey was reinvented and molded into the new, ManpowerGroup App!

The Launch _

As of 1st January 2019, all new ManpowerGroup UK employees, at all levels, across all brands, receive access to the new app as soon as they sign their contract.

The new preboarding app is filled with engaging and interactive content: welcome footage from the ManpowerGroup UK Talent Director, interesting facts, ‘introduce yourself’ video activities, pulse checks, quizzes, thought leadership and much more.

All content is pushed through timely notifications throughout the individual's notice period and it flexes to ensure that every new recruit gets the same consistent experience.

Early wins and future goals_

While it's still early days, ManpowerGroup UK has seen some big wins already. They're looking at a 22% increase in retention, a 37% reduction in non-starters after offer, and an average rating from new hires of 4.5/5 for their digital preboarding experience.

But they're not stopping there! They check-in regularly with the Talmundo team to review activation and engagement stats, pulse check feedback and to share ideas. From there, new additions and changes are made to ensure that their content is always up to date, accurate, and continuously improving.

What's next? In 2020 they will introduce a live chatbot to further progress the individual's experience when joining ManpowerGroup!

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What other clients say_

  • "New hires feel they are guided throughout the onboarding experience. Talmundo offers a very simple and fun way to take that journey. It makes a real and measurable impact.”
    Tim Callebaut, Project Manager Career Development, BNP Paribas Fortis
  • "Talmundo really helped us to broaden our mind on the booming HR technology landscape. We're using their app for our people managers as a result of that!"
    Christian Neumann, People & Organizational Development, Baloise Group
  • "Three characteristics of the end result: great, creative & original."
    Brigitte Ballings, Head of Learning & Development, ING Belgium
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